Lead Generation Specialist

Posted by Bob Thompson on Jun 10, 2014 9:00:00 AM

Tags: Marketing Strategy

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How Speech Analytics Can Improve the Contact Center Experience

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Perhaps you’ve wondered, what happens to those call recordings?

Blue..

Lead Generation Specialist

Posted by Dan McDade on May 30, 2014 10:00:00 AM

Tags: B2B Marketing, B2B Sales

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SiriusDecisions Summit 2014

Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all.

Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of..

Lead Generation Specialist

Posted by Dan McDade on May 29, 2014 9:30:00 AM

Tags: B2B Sales

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AGILE SELLING by Jill Konrath

Jill is the author of “SNAP SELLING” and her latest novel “AGILE SELLING” is out today. “AGILE SELLING” is not a book with a new sales methodology; it is a philosophy of living for highly skilled sales executives.

The..

Lead Generation Specialist

Posted by Dan McDade on May 28, 2014 10:41:49 AM

Tags: B2B Marketing, B2B Sales, B2B Growth Strategy

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ITSMA Professional Services and Solutions 2013 Brand Tracking Study

According to ITSMA’s research, while there are professional services and solution providers with unaided awareness in the market (IBM – 52% of respondents, Accenture – 25%, HP – 22%) there were literally scores of other..

Lead Generation Specialist

Posted by Christopher Hosford on May 27, 2014 9:00:00 AM

Tags: B2B Marketing, Inbound Marketing

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Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)

Today's guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain's "BtoB" magazine, and..
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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..