Lead Generation Specialist

Posted by Dan McDade on May 21, 2015 8:30:00 AM

Tags: Sales Process, B2B Sales

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Changing the Sales Conversation [PowerViews LIVE Highlights]

On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World...

Lead Generation Specialist

Posted by Dan McDade on May 19, 2015 9:17:00 AM

Tags: Lead Generation

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Dead is Dead! (At Least in Sales and Marketing)

Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead.

I grew up during a time when it seemed like a lot of things were..

Lead Generation Specialist

Posted by James Obermayer on May 12, 2015 9:30:00 AM

Tags: Marketing & Sales Alignment, Sales Process

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When One Out of Ten is an Abject Marketing Program Failure

The sales manager, Bob, said to me in a gleeful voice, full of enthusiasm and hope: “We’re winning one out of every ten of our proposals, and we’re ecstatic.” I didn’t know how I was going to break the news to him that..

Lead Generation Specialist

Posted by Dan McDade on May 7, 2015 8:59:00 AM

Tags: B2B Marketing, B2B Sales, Lead Nurturing

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

It’s 2015. The marketing word of the year is Nurture.

Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing..

Lead Generation Specialist

Posted by Dan McDade on May 5, 2015 10:29:00 AM

Tags: Lead Nurturing

3 Comments

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..