I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program. Everybody wanted to get out, hit the lobby bar..
I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program. Everybody wanted to get out, hit the lobby bar..
This is the final installment of a three-part series in response to the following question:
As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status..
We recently asked top industry experts the following question:
As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results?
Why did we..
Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. According to SiriusDecisions’ Research Brief1, the problem with lead scoring at many..
This title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new.
Posted by James Obermayer on Jul 20, 2015 10:08:00 AM
Tags: Lead Generation