Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question:
What constitutes a lead?
I suspect that you will get 6 almost entirely different answers to this..
Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question:
I suspect that you will get 6 almost entirely different answers to this..
During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator. I was surprised at the level of detailed feedback I received. Not all of it was positive, but it was all..
Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing.
We recently turned over a huge opportunity to one of our clients. When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent..
ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place.
If you fall into this category, and are looking for..
Posted by Dan McDade on Feb 2, 2017 11:34:09 AM
Tags: Marketing & Sales Alignment, Sales Leads