How much does outsourced lead generation cost (vs. keeping it in house)?

Posted by Dan McDade

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on Oct 19, 2017 6:50:50 PM

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Tastes great, less filling—that’s not only one of the greatest campaigns ever (AdAge says it’s 8th on the list), it has a corollary in the sales lead generation space.

Just as Miller Lite excels in two conflicting arenas (palatability and how full it makes you feel), outsourced teleprospecting does as well. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim.

Costs Less

Prospective clients often tell us “we can do what you do, in house, for less.”

On the surface it might make sense. But when you dig deeper and factor in all the costs, in-house teleprospecting runs close to 10% more than outsourcing the same (or superior) services.

How can this be? Marketing and sales leaders often don’t account for all the expenses involved in building and maintaining an inside team.

They tally up labor, commissions and benefits, of course.

But they usually don’t consider equipment, overhead, management and administration expenses.

And they almost never figure in costs associated with turnover—rehiring and retraining.

Who’s going to take their eye off the lead generation ball to keep positions filled?

What happens to the lead flow when someone leaves?

How do your well-compensated sales reps perform (and stay motivated) while you’re filling a vacant set and getting the new hire up to full productivity?

We’ve done the math. We’ll share it with you.

We’ll show you using compiled, aggregate data from a variety third-party sources that it costs $66.34 per hour to pay for an inside sales teleprospector vs. $61.50 per hour for a PointClear outsourced teleprospecting resource.

Download More Effective, Less Expensive—a side-by-side, line-by-line cost analysis of inside and outsourced approaches.

You’ll not only see a complete cost breakdown, but you’ll also get a better understanding of how it’s possible for us to deliver more benefit at less cost. Since teleprospecting is all we do, we’re able to pass the cost benefits of scale on to you.

More Effective

The Miller Lite analogy wouldn’t be complete without a counter discussion on how our resources are not only less expensive, but better.

We’ll have this conversation in Part 2 of this blog series.

To make sure you don’t miss it, subscribe to our blog today.

Your comments, as always, are welcome.


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Topics: Inside Sales


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