At any given point in time, roughly 5% of your target audience is in the market for your product or solution. So, if you have 1,000 targets, 50 of them are in the market to buy your product or solution—or a competitor's..
At any given point in time, roughly 5% of your target audience is in the market for your product or solution. So, if you have 1,000 targets, 50 of them are in the market to buy your product or solution—or a competitor's..
Please join Mac McIntosh and me as we host a webinar on Wednesday, April 28 at 2 p.m. EST. Mac is the President of Mac McIntosh Inc., a leader in B2B marketing consulting. We will be discussing the topic "Webinar Leads..
My favorite stories are about client successes. The best one of these is work we did for a global consulting company with BPO offerings across a number of verticals. On one project we deployed one of our people for a..
♪ Take this lead and shove it♪ I ain't following up no more ♪ My innocence left, and with it went, all the reasons I was working for♪ You better not try to stand in my way♪ As I'm walking out the door♪ So take this lead..
As obvious as it might seem, there are some basic questions to ask about marketing spend when developing your marketing strategy—and you will be surprised by the answers:
Posted by Dan McDade on Apr 15, 2010 9:33:00 AM
Tags: Lead Generation, Marketing Strategy, Increase Sales