I wanted to point you to a new sales lead management article of mine on the CRM Buyer website, Why That Mountain of Leads Is a Molehill of Sales.
I wanted to point you to a new sales lead management article of mine on the CRM Buyer website, Why That Mountain of Leads Is a Molehill of Sales.
“Regarding lead generation, when does the role of marketers end?”
1) The more leads you give to sales the less likely they'll be followed up on: Sales is conditioned to not follow up on marketing's leads. Why? Because they've been burned. They receive hundreds of so-called leads..
I’ve been having a lot of conversations about sales and marketing alignment of late, and the question has arisen, “How do we know when we’re on our way to reaching sales and marketing alignment?”
Tags: B2B Telemarketing, Lead Generation, Marketing & Sales Alignment, Demand Generation, Lead Management
Two recently-released sales metrics reports share a common finding that's impacting lead generation and sales success: there is a decrease in the percentage of field and inside sales reps making quota.
Posted by Dan McDade on Aug 17, 2010 1:58:00 PM
Tags: B2B Telemarketing, Marketing & Sales Alignment, Lead Management