What is Lead Generation?

on Feb 25, 2010 1:46:00 PM

Question Mark Answering the question, "what is lead generation" is tough when there are so many definitions of a lead:

We have clients that refer to every one of these stages in the marketing and sales process as a lead.

Merriam-Webster's definition of a lead is: to guide on a way

Based on your definition of a lead, what is lead generation?

By Dan McDade

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I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

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