What is Lead Generation?

on Feb 25, 2010 1:46:00 PM

Question Mark Answering the question, "what is lead generation" is tough when there are so many definitions of a lead:

We have clients that refer to every one of these stages in the marketing and sales process as a lead.

Merriam-Webster's definition of a lead is: to guide on a way

Based on your definition of a lead, what is lead generation?

By Dan McDade

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