Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all.
Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of..
Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all.
Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of..
Jill is the author of “SNAP SELLING” and her latest novel “AGILE SELLING” is out today. “AGILE SELLING” is not a book with a new sales methodology; it is a philosophy of living for highly skilled sales executives.
The..
According to ITSMA’s research, while there are professional services and solution providers with unaided awareness in the market (IBM – 52% of respondents, Accenture – 25%, HP – 22%) there were literally scores of other..
The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). CRM may..
Sales and marketing do get along—in organizations that foster collaboration.
By Ginger Conlon, editor-in-chief, Direct Marketing News
Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s..
Posted by Dan McDade on May 30, 2014 10:00:00 AM
Tags: B2B Marketing, B2B Sales