Lead Generation Specialist

Posted by Dan McDade on Dec 14, 2015 5:26:37 PM

Tags: B2B Marketing, B2B Sales

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12 Days of a B2B Sales & Marketing Christmas

Ah, the holiday season is upon us! We have been feeling a bit festive, so we’ve taken the opportunity to demonstrate the typical cycle of an underwhelming lead generation process… to the tune of one of our Christmas..

Lead Generation Specialist

Posted by Dan McDade on May 21, 2015 8:30:00 AM

Tags: Sales Process, B2B Sales

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Changing the Sales Conversation [PowerViews LIVE Highlights]

On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World...

Lead Generation Specialist

Posted by Dan McDade on May 7, 2015 8:59:00 AM

Tags: B2B Marketing, B2B Sales, Lead Nurturing

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

It’s 2015. The marketing word of the year is Nurture.

Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing..

Lead Generation Specialist

Posted by James Obermayer on Apr 21, 2015 9:00:00 AM

Tags: B2B Marketing, B2B Sales

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My Favorite 'John Wayne' Thoughts for Marketers and Salespeople

I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day.

Lead Generation Specialist

Posted by Dan McDade on Apr 1, 2015 9:00:00 AM

Tags: B2B Sales

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2015 Horoscope for Sales Executives: from Danmac the Magnificent

This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he'll be in Sagittarius until December 19,..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..