Lead Generation Specialist

Posted by Paul Gillin on Sep 26, 2011 9:13:00 AM

Tags: B2B Marketing, Inbound Marketing, Guest Blogs

3 Comments

Five Ways B2B Marketers Can Get the Most from Facebook

Today we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer, co-authored with Eric Schwartzman.

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Lead Generation Specialist

Posted by Dan McDade on Sep 23, 2011 1:51:00 PM

Tags: B2B Marketing, Marketing Strategy, B2B Sales, Lead Management

3 Comments

The Power of the Human Voice in Lead Qualification & Lead Nurturing

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection, shared an interesting comment:

“I was thinking about outbound telephone calls and why they are relevant today...

Lead Generation Specialist

Posted by James Obermayer on Sep 19, 2011 6:28:00 AM

Tags: Marketing Strategy, Inbound Marketing, Guest Blogs

0 Comments

The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

The Keystone is the wedge-shaped stone piece at..

Lead Generation Specialist
3 Comments

Meaningful Engagement Yields Revenue from Online Lead Generation

Rachel Spasser is Vice President of Marketing at Ariba; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing..

Lead Generation Specialist

Posted by Jason Kort on Sep 12, 2011 7:58:00 AM

Tags: Guest Blogs, Social Media

0 Comments

What I learned at Dreamforce 2011

Jason Kort is one of the forces behind Marketing Automation Times, a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..