Today we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer, co-authored with Eric Schwartzman.
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Today we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer, co-authored with Eric Schwartzman.
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Posted by Dan McDade on Sep 23, 2011 1:51:00 PM
Tags: B2B Marketing, Marketing Strategy, B2B Sales, Lead Management
In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection, shared an interesting comment:
“I was thinking about outbound telephone calls and why they are relevant today...
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
The Keystone is the wedge-shaped stone piece at..
Posted by Rachel Spasser on Sep 15, 2011 6:12:00 AM
Tags: Lead Generation, Prospect Development, Lead Nurturing, Inbound Marketing
Rachel Spasser is Vice President of Marketing at Ariba; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing..
Jason Kort is one of the forces behind Marketing Automation Times, a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional..
Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..
It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Paul Gillin on Sep 26, 2011 9:13:00 AM
Tags: B2B Marketing, Inbound Marketing, Guest Blogs