Chris Selland is CMO at Terametric, a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris is an experienced technology business development &..
Anthony Iannarino is an expert in B2B Sales and Marketing and an Executive Sales Coach and Consultant. Anthony is President and CSO of SOLUTIONS Staffing, Director of B2B Sales Coach & Consultancy, and author of The..
At first glance, the idea of outsourcing strategic account management may seem absurd.
After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential..
Posted by Dan McDade on Dec 20, 2011 6:24:00 AM
Tags: Lead Generation, B2B Marketing, B2B Sales, Lead Management