Lead Generation Specialist

Posted by Frank Donny on May 1, 2013 11:23:00 AM

Tags: B2B Marketing, Guest Blogs

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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Frank Donny is founder and CEO of Marseli, a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Frank's remarkable 25-year..

Lead Generation Specialist

Posted by Dan McDade on Apr 30, 2013 10:47:00 AM

Tags: B2B Marketing, Inbound Marketing, PowerViews, Social Media

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

I'm pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. He is a regular guest on CNN..

Good Reads for B2B Marketing - Staple Yourself to a Lead

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by Dan McDade on Apr 24, 2013 7:02:00 AM

Tags: B2B Marketing, B2B Sales, PowerViews

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PowerViews with Jim Dickie: Customer-centric is Key

My guest today is Jim Dickie. Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to,..

Lead Generation Specialist

Posted by Bob Apollo on Apr 23, 2013 7:06:00 AM

Tags: B2B Sales, Guest Blogs

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Sales Qualification Isn’t an Event - It’s a Process

This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog.

As CEO of UK-based Inflexion-Point Strategy Partners, Bob works with the leadership teams of..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..