I continue to marvel at the high number of companies that only use cost per lead as a basis for lead generation buying decisions.
I continue to marvel at the high number of companies that only use cost per lead as a basis for lead generation buying decisions.
When Gertrude Stein penned, "A rose is a rose is a rose," she was commenting on how essence is expressed in naming and how that naming calls up associated meanings.
Legacy lead generation and its once-sacred truisms like ...
The mandate to clean up and use in-house databases is grounded in a rock-solid objective: leverage existing customer and prospect data to drive..
The crowd thinned out a bit on day three, partially due to travel schedules and partially because there was, apparently, a lot of celebration going on after the fiesta following day two.
Posted by Dan McDade on Jun 8, 2010 8:39:00 AM
Tags: Lead Generation, Prospect Development, Inbound Marketing, Cost Per Lead