Is "appointment setting" an effective tactic for lead generation and nurturing?
Is "appointment setting" an effective tactic for lead generation and nurturing?
Should you leave a voicemail?
One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T..
(Cartoon courtesy to Kenny Madden)
I once worked with the then SVP, Marketing of a large public company who was frustrated with sales. Big surprise. At one point he got so angry that he offered sales management the..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in..
There isn't a senior executive at any company across the globe that doesn't want more sales. The trouble is, not every company truly understands what it takes to generate that additional revenue.
Posted by Dan McDade on Dec 22, 2016 9:05:00 AM
Tags: B2B Sales