Lead Generation Specialist

Posted by Carrie Surprenant on Dec 11, 2015 6:00:00 AM

Tags: B2B Marketing

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5 Marketing Trends That Will Take Off in 2016

A few days into December, and we’re all wondering where the year has gone. 2015 has been a blur, especially in the eyes of marketers. We’ve seen that content marketing, both written and verbal, is essential for..

Lead Generation Specialist

Posted by Carrie Surprenant on Nov 30, 2015 12:02:00 PM

Tags: Announcements

1 Comment

5 Reasons Why PointClear Could Be Your Dream Employer

Want to join the best sales and marketing enablement team around? Do you like Georgia, more specifically, the Atlanta area? Are you looking for ways to learn from the one of the best leadership teams while also..

Lead Generation Specialist

Posted by Dan McDade on Nov 17, 2015 12:00:53 PM

Tags: Announcements

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Announcing our New Look!

After weeks of brainstorming, a million and a half emails, countless phone calls, and months of hard work, we are thrilled to announce the launch of our updated blog and website!

Lead Generation Specialist

Posted by James Obermayer on Oct 13, 2015 10:00:00 AM

Tags: Lead Management, Sales Leads

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To Manage Sales You Must Manage Sales Leads

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”

It was with a slight hesitation that the sales manager added the second sentence about..

Lead Generation Specialist

Posted by Dan McDade on Oct 6, 2015 9:30:00 AM

Tags: Account-Based Marketing

3 Comments

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..