Marketing campaigns can establish brand image without the prospect sensing a direct touch from the marketer. Sales calls can be insistent enough to irritate. Effective lead nurturing falls somewhere between the..
Marketing campaigns can establish brand image without the prospect sensing a direct touch from the marketer. Sales calls can be insistent enough to irritate. Effective lead nurturing falls somewhere between the..
For years the top priority for companies has been to improve management of sales leads. I recently posted a question on LinkedIn asking about the state of sales lead management and received responses from many who felt..
No doubt one of the biggest problems with marketing today is that more and more companies base lead generation buying decisions entirely on cost per lead. Companies of almost any size will spend thousands of dollars on..
Your sales reps don't need more leads. They need fewer leads. Or more accurately, fewer raw, unfiltered, unqualified leads.
Marketing and sales executives often deserve kudos for their feats. They work hard, they're knowledgeable about their discipline, and they have passion for what they do. But many times they don't get the recognition—and..
Posted by Dan McDade on Jun 26, 2009 9:10:00 AM
Tags: Marketing Strategy