Should your company be all in on inbound marketing. Short answer: no.
Should your company be all in on inbound marketing. Short answer: no.
Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.
There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.:
“In 2003, Bev Burgess, SVP ITSMA Europe, was the host of a get-together..
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions.
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? That’s what I set out to find when I presented this question to fellow industry experts:
According..
Posted by Dan McDade on Dec 16, 2016 11:04:08 AM
Tags: B2B Marketing, Inbound Marketing, Account-Based Marketing