Lead Generation Specialist

Posted by Bob Thompson on Mar 22, 2011 9:40:00 AM

Tags: B2B Marketing, Guest Blogs

4 Comments

B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp., an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com, the..

Lead Generation Specialist

Posted by Guest Blogger on Mar 16, 2011 10:30:00 AM

Tags: Marketing Strategy, Guest Blogs

21 Comments

Marketing Managers Must Know the Sales Quotas

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Ten years ago I asked an assembled 200 plus..

Lead Generation Specialist

Posted by Jeff Molander on Mar 2, 2011 10:05:00 AM

Tags: Guest Blogs

1 Comment

A 3 Step Process to Make Social Media Produce Sales

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make..

Lead Generation Specialist

Posted by James Obermayer on Feb 16, 2011 11:50:00 AM

Tags: Lead Management, Guest Blogs

4 Comments

What if CRM had not been invented?

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought..

Lead Generation Specialist

Posted by Ann Handley on Feb 2, 2011 9:29:00 AM

Tags: B2B Marketing, Guest Blogs

5 Comments

4 Trends Shaping B2B Marketing in 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..