Posted by Guest Blogger on Sep 5, 2013 12:11:00 PM
Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
The ever-present gap between marketing and sales continues for many businesses. Laurie Beasley, president of Beasley Direct Marketing says that this gap is “completely solvable.” Read on to learn Laurie's keys for closing the gap and how marketing can deliver exactly what sales needs. Via Chief Marketer
In this article, Eric Holtzclaw, author of Laddering, shares the three most common mistakes he encounters when clients approach him for help with a failing product or marketing campaign. Holtzclaw says that while some failures are out of a company’s control, he finds that marketing failure is completely avoidable. Via CMO.com
Who wouldn’t want a superhero modern marketing team? Take a lesson from the superhero creator himself, Stan Lee, former president and chairman of Marvel Comics. This article shares four fundamentals that contributed to Lee’s expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. Via Eloqua
The average American uses three or more devices to access the Web, according to a recent study by ValueClick Media and Greystripe. This presents the need for marketers to integrate their channels for a uniformed customer experience. Eighty-nine percent of marketers today say a targeted multi-channel approach is critical and have increased spend over last year. Via Direct Marketing News
Do you have a resource from your sphere to share? Let us know in the comment section.
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.