After weeks of brainstorming, a million and a half emails, countless phone calls, and months of hard work, we are thrilled to announce the launch of our updated blog and website!
“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”
It was with a slight hesitation that the sales manager added the second sentence..
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from..
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? That’s what I set out to find when I presented this question to fellow industry experts:
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. This is the question I posed:
According to a report by SiriusDecisions, 2015 State of..