Lead Generation Specialist

Posted by Dan McDade on May 28, 2014 10:41:49 AM

Tags: B2B Marketing, B2B Sales, B2B Growth Strategy

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ITSMA Professional Services and Solutions 2013 Brand Tracking Study

According to ITSMA’s research, while there are professional services and solution providers with unaided awareness in the market (IBM – 52% of respondents, Accenture – 25%, HP – 22%) there were literally scores of other..

Lead Generation Specialist

Posted by Christopher Hosford on Apr 15, 2014 8:28:00 AM

Tags: B2B Growth Strategy

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Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big

By Christopher Hosford, editor-in-chief, HosfordGroup.

Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. One of the featured speakers was Josh..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..