Move The Needle, Close The Loop, And Deliver The Revenue: 15 Proven B-To-B Strategies For Sales Funnel Acceleration. It is a mouthful, yes. And it's also the rather compelling title of an upcoming webinar hosted by The Kern Organization.

I am pleased to be a part of this event, and I invite you to join us. We'll be discussing best practices in key areas related to closing the gap between marketing and sales—and driving revenue for your organization.

Speakers Russell Kern, president of The Kern Organization, will speak on how to boost your sales funnel and Denny Head, founder of eDemand Leads, will discuss successful lead management. I'll weigh in with my perspective surrounding the process of prospect development.

The webinar is Thursday, May 20, 2010 at 2:00 p.m. ET.

Here are a few key highlights that will be discussed:

• Why market segmentation is important and how to do it
• The best ways to integrate social media with traditional lead nurturing
• Why it's time to go beyond the white paper—new trends in B2B offer strategies
• Proven lead generation programs that work every time—guaranteed
• Why lead automation systems alone will not solve your closed-loop lead problems
• What the key steps are to getting real alignment with sales on lead quality and metrics
• ...and much, much more!

We hope you will join us!

For more information and to register, click here.

By Dan McDade