I invite you to take a minute to review a story posted yesterday by DemandGen covering "how the tried and true applies to all that's new in lead generation." Featuring a day-in-the-life story of a marketing executive, I've attempted to paint a picture to make a couple of key points: Today's expanding arsenal of tools provides us a wealth of opportunity to touch our prospects meaningfully. Used right, they offer us huge potential in a competitive marketplace. At the same time it's more important than ever to stay strategic—applying proven marketing principles to make sure we're generating results. Do you agree? I'd like to hear from you.

By Dan McDade