Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

The 6-Step Path to Creating Inherently Useful Marketing

Are you helping your customers by being as useful as possible? Jay Baer shares his thoughts on Youtility—“marketing customers actually want, instead of marketing that companies think they need”—and shares a checklist infographic to see if you are achieving Youtility. Via Convince & Convert

3 Behavioral Insights Marketers Should Be Mining

Marketers today are inundated with data that can be very powerful when used properly. Tony Zambito shares how to make a connection between the real world and the digital world. Making these connections is key to gaining buyer insight and improving predictability. Via Eloqua

People Don’t Share Brochures, They Share Stories

In his book Contagious: Why Things Catch On, Jonah Berger discusses the premise of why certain things “go viral.” He found that it’s not chance alone that causes some things to catch on, there is a science behind it. Read this article to learn the six keys to sharing as outlined in Berger’s book. Via Duct Tape Marketing

Want More Readers? Create Content that’s Newsworthy

We regularly read about the need to create content that is compelling and newsworthy, but what is newsworthiness? In this article Diane Thieke shares nine attributes that are the most common markers of newsworthy material. Via Biznology

Do you have a resource from your sphere to share? Let us know in the comment section.