Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Running A Successful Business Blog: Why It Pays to Post
Anthony Iannarino, founder of the popular blog The Sales Blog, shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Learn why Anothony says his blog is "an outstanding ROI." Via OpenView Labs
6 Marketing Trends to Watch in 2013: New Research
Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Via Social Media Examiner
You may be familiar with the B2B Madlibs series on Funnelholic this year. It’s been a fun take on B2B sales and marketing with candid input from leaders in our industry. The current Madlibs is from Craig Rosenberg himself with a focus on marketing. Enjoy! Via Funnelholic
The Five Cs of a Successful Blog
While blogging is fun, it's also a lot of work. Whether you’re just starting out or a seasoned blogger these five components are an essential part of a successful blog strategy. Are you implementing all of them? Via Feedblitz
Do you have a resource from your sphere to share? Let us know in the comment section.
Topics: B2B Marketing, Marketing Strategy, Inbound Marketing
