Sales Lead Management Association Launches Live Talk Radio Program

Posted by Dan McDade

Find me on:
on Jul 26, 2010 2:51:00 PM

Lead Generation Featured Image

I have exciting news to share. We’re proud to be a sponsor of the Sales Lead Management Association, and it gives me great pleasure to let you know about the July 29th premiere broadcast of SLMA Radio in which I’ll be interviewed along with Phil Fernandez, CEO of Marketo.

SLMA Radio programs will include recent industry news as well as interviews with B2B and B2C industry leaders who will share expertise in areas like lead generation, inquiry management, CRM and marketing automation.

Commenting on the format in a July 20th release, James W. Obermayer, SLMA executive director, said:

"Well-known radio commentator Will Crist will be our host and interviewer. We'll cover recent industry news and interviews with business leaders. This is not simply blog radio or a podcast; it's the new live web radio with all of the quality you expect from a professional radio program."

And noting that membership is not required for listening, SLMA vice president of marketing, Sue Campanale, added:

"This show is open to SLMA members and non-members alike; anyone interested may listen in. Recorded broadcasts will also be archived on the SLMA site."

SLMA Radio will kick off with the following 50-minute shows that start broadcasting Thursday, July 29th, and listeners can connect via the SLMA Radio section of the SLMA website:

Program 1: Thursday, July 29, 5 pm PST

  • Dan McDade, CEO of PointClear
  • Phil Fernandez, CEO of Marketo

Program 2: Thursday, August 12, 5 pm PST

  • Gary Slack, Chairman and CEO of Slack Barshinger and Chairman of the Business Marketing Association
  • Andy Brownell, CMO of LeadMaster

Program 3: Thursday, August 26, 5 pm PST

  • Mac McIntosh, President of Mac McIntosh, Inc.
  • Joseph Payne, CEO of Eloqua

I’ll share comments presented during the July 29th program in a future blog post.

SLMA Radio

By Dan McDade

Tell us what you think!

Topics: Lead Management

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
Get the Calculator

filter blog posts

  • Search

Top 5 posts

How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..