A Podcast Interview With Andy Paul on  Accelerate!

Posted by Dan McDade

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on Nov 15, 2016 9:00:00 AM

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My interview with Andy Paul’s podcast Accelerate! is packed and includes the following:

  • What is the truth about leads?
  • What percent of leads does sales follow-up on?
  • What percent of the buying process is complete before sales needs to be involved?
  • How are companies nurturing leads?
  • Are there enough hunters, beaters and farmers in sales?
  • What is multi-touch, multi-media, multi-cycle marketing?
  • How an Account-Based Marketing approach reduced a marketing program cost from $175,000 to $50,000 and improved results?

All in less than 40 minutes. Listen here.


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