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Posted by Dan McDade Sep 13, 2013 9:50:00 AM

Building the Case for Marketing Optimization

Organizations that optimize sales and marketing achieve kickass results by doing just three things well.

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Tags: Marketing & Sales Alignment, Sales Process, Marketing Strategy

How to connect your B2B content to a prospect’s buying stage

Posted by Dan McDade Mar 1, 2013 1:00:00 AM

With many B2B buying cycles often extending several months, maintaining a consistent and relevant communication flow with pipeline prospects is essential toward meeting sales goals. Having relevant messages ready to address prospects’ questions and problems grows a pipeline and boosts lead nurturing. Whether your prospective buyer discovers your business solution through inbound search, an email campaign or shared during an outbound sales call, the varied messaging should provoke and educate the prospective buyer.

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Tags: Lead Generation, Marketing & Sales Alignment, Lead Nurturing