Building the Case for Marketing Optimization
Organizations that optimize sales and marketing achieve kickass results by doing just three things well.
Organizations that optimize sales and marketing achieve kickass results by doing just three things well.
Tags: Marketing & Sales Alignment, Sales Process, Marketing Strategy
"Let's be frank. Most of the nonsense you read about leads and prospecting is as stale as last week's toast. Dan McDade's short book breaks the mold. It blew my socks off. And made me think. I thought I had heard it all. Seen it all. Smelled it all. Boy was I wrong. Big time. If you care about making more money, buy this book and read it. If you want old stale toast dig around in your trash can. Or just go buy a bigger, longer book about prospecting from someone else."
-Dan Waldshmidt
