Near-Term Opportunities are Important, But So is Keeping the Pipeline Full
Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot.
Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot.
Tags: Lead Generation, B2B Marketing, B2B Sales, Lead Management
"Let's be frank. Most of the nonsense you read about leads and prospecting is as stale as last week's toast. Dan McDade's short book breaks the mold. It blew my socks off. And made me think. I thought I had heard it all. Seen it all. Smelled it all. Boy was I wrong. Big time. If you care about making more money, buy this book and read it. If you want old stale toast dig around in your trash can. Or just go buy a bigger, longer book about prospecting from someone else."
-Dan Waldshmidt
