What's True for You?

Instant Survey Results

What is your primary measurement of marketing success?

Low average cost per lead

High volume of leads

Number of appointments set last quarter

High quality of leads

All leads passed on are SQL

Impact on revenue

Truth #9: Lead Quality Matters

Too many marketers generate leads without enough regard to quality … and pay a premium for appointments that don’t generate results they need. At the same time sales execs continue to devalue marketing’s efforts—often for good reason.

If you’d like to learn more truths about lead quality—and why appointment setting doesn’t work—PointClear’s informative white paper Leads, Appointments and Granfalloons today.

For Those Who Can Handle The Truth About Leads

The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus B2B lead-generation efforts, align your sales and marketing organizations and drive revenue.

Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.

Order your copy today. Available in printed and electronic formats.

Third Printing. Publshed 2011. Printed in the U.S.A.