Webinar Leads Demystified

Best practices for leveraging both webinar registrants and attendees

Wednesday, April 28, 2010
2:00 p.m. ET/11:00 a.m. PT

A webinar, or webinar series, can be a strong performer in a marketer’s demand-generation program. But one of the key mistakes that reduce the return on this marketing investment is sending the entire batch of registrant and/or attendee names over to sales immediately for conversion.

Instead, learn how to maximize the value of these prospects with:

• lead evaluation strategies

• data collection ideas for additional qualification

• nurturing best practices

• tips for perfecting the sales hand-off process

Come to this session armed with your questions. You’ll be able to submit questions directly to our panelist for a live Q&A session during the hour.

Sponsored by ON24

For more information and to register, click here.

Can’t make it on April 28? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here, to register and get access to this webinar on-demand.