Leaders at the highest corporate levels don’t avoid sales pitches; in fact they welcome them—provided the sales person approaches them the right way.
—Nicholas A.C. Read, Dr. Stephen J. Bistritz, Selling to the C-Suite
Date: February 16, 2012
Time: 11:30 a.m. - 1:30 p.m.
Place: Maggiano's Buckhead (Get Directions)
This practical presentation sheds light on the little-known secrets that help you focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade debunks traditional thinking about how to generate qualified leads while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
You'll learn:
The most common problems that confront sales and marketing organizations in the process of lead generation, qualification, and prospect nurturing;
The causes of these issues, including misalignment between marketing and sales;
The cost of not addressing broken processes and keeping those involved accountable; and
Most importantly, five actions you can take today to help you succeed.
Register for this event. We look forward to seeing you there.
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Lead nurturing has become one of the most important elements of today's always-on, always-talking multichannel marketing environment. The more you're interacting with prospects through social media, email blasts, your website or content offers, the more important lead nurturing becomes, and that goes for B-to-C companies as much as B-to-B.
It's no longer just about the sales force making X number of phone calls to each name you send them. Lead nurturing today is an integrated, multitouch marketing strategy that incorporates direct mail, email, web, phone and any other marketing channels you use to gently pull those prospects who just began interacting with you into position ... so that when they are ready to make a purchase in your market, they make it from you.
In this session, you will learn:
You know leads are the life blood of your organization. Yet, lead generation is a basic business process that is broken or under-performing in many B2B companies.
Watch this on-demand webinar and learn how to fix demand generation and create more revenue with prospect development expert Dan McDade and NetProspex VP Marketing, Maribeth Ross.
You'll learn:
Dan had the pleasure of joining Todd Schnick on IntrepidTV to announce – and celebrate – the digital launch of his book.
So, you can now purchase this great book for your e-reader! Dan, you might remember, joined Todd earlier this year to talk about book…
On this show, Dan and Todd discussed the following subjects:
Oct. 30, 2011
Lead generation and qualification are the meat and potatoes of the sales process, but also the source of conflict, infighting and wasted effort at many business-to-business (B2B) companies.
This practical presentation sheds light on the little-known secrets that help you focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade debunks traditional thinking about how to generate qualified leads while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
You'll learn:
Oct. 18, 2011
Dan was recently interviewed by Todd Schnick about his book The Truth About Leads. Todd is a marketer, blogger, writer, political strategist, radio show host and distance runner. He helps entrepreneurs, start-ups, and businesses of all sizes be intrepid when they go to market.
May 12, 2011
Every January the TAG CRM Society starts the year with the "State of the CRM Industry." PointClear's Dan McDade will join several other Atlanta based companies in discussing what is new and different for 2011 from various CRM perspectives.
This year's panel will include Whoop (Mobile), PointClear (Sales), ServAnalytics (Social Media) and Vuelogic (Business Intelligence).
Start the year off ahead of your peers with insight to the expanding CRM space! Register today for the January 20th event.
A webinar revealing little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations and drive revenue
Hosted by The Sales Association and presented by Dan McDade, PointClear
Nov. 11, 2010
Watch the recorded version online
A weekly talk radio program centered around the topic of sales lead management hosted by well-known radio commentator Will Crist
Dan McDade, president and CEO of PointClear and Phil Fernandez, CEO of Marketo took part in the debut broadcast.
July 29, 2010
by Russell Kern, The Kern Organization; Denny Head, eDemand Leads; Dan McDade, PointClear
May 20, 2010
For more information click here.
Best practices for leveraging both webinar registrants and attendees
by M.H. "Mac" McIntosh, Mac McIntosh Inc.; Dan McDade, PointClear
April 28, 2010
For more information and to view the on-demand webinar click here.
A Webinar presented by Don Gracy, partner with
NewLeaf Partners, and Dan McDade, president and CEO of PointClear
March 18, 2010
Don Gracy and Dan McDade join forces in this insightful Webinar designed to help sales and marketing executives in their continuing quest to acquire clients. NewLeaf Partners, a leading sales productivity consulting firm, and PointClear have collaborated over the years, and have compiled best practices surrounding the finding and winning of new business.
For more information and to view the webinar, click here.
More than 100 members of the Georgia technology community came together at PointClear on Jan. 28, 2010 for the annual Bash in the Burbs. The group enjoyed great food, wine and the chance to network with TAG and TechAmerica members. Attendees learned just how TechAmerica (formerly known as the American Electronics Association, or AeA) is serving the high-tech business interests of companies headquartered in Georgia, and heard more about the newly formed relationship between TAG and TechAmerica Georgia.
A Web seminar from DemandGen featuring Stephen J. Bistritz, Ed.D, author of the new book “Selling to the C-Suite” and Dan McDade, PointClear
Dec. 17, 2009
During this 45-minute Web seminar Steve shares strategies on how to map an organization to determine the formal and informal power. He is joined by Dan McDade, president of PointClear, who shares recent success stories on using Multi-touch, Multi-media, Multi-cycle campaigns that multiply results and gain access to high-level executives.
Register to view the free on-demand webinar.
An Interview with Dan McDade on Bizz Buzz
July 13, 2009
In this video interview Dan McDade, president of B2B prospect development firm PointClear, LLC, provides insight into the value of multi-touch, multi-media and multi-cycle marketing campaigns, including tips for increasing their success. Since 1997, PointClear has collected data from work with more than 40 clients on 77 separate programs. McDade’s team has carefully tracked the number, frequency and type of touches performed and measured corresponding response rates—and he shares these results with viewers.
Click to view a 3 minute excerpt from the program. This clip is free and does not require registration.
If you're interested in viewing the complete 30 minute program click for free registration.
An Interview with Dan McDade
RainToday.com's podcast: Marketing & Selling Professional Services
Feb. 2009
Lead nurturing is a highly-relevent topic nowadays with most firms struggling to win business in the current recession. Why? Roughly 75 percent of all leads are long-term opportunities that need nurturing.
Click to listen as Dan McDade, founder and president of PointClear, explains how the best firms focus on these opportunities by using meaningful, thoughtful, and enjoyable communications.
by Dan McDade, PointClear
RainToday Webinar
Feb. 26, 2009
by Timothy Sullivan, SPI; Dan McDade, PointClear
SPI Briefing
Feb. 6, 2009
Click to listen as Timothy Sullivan, director of Sales Performance International and Dan McDade, founder and president of PointClear discuss why sales opportunities are stalling in this tough economy. There's a tremendous interest in generating new leads, but more leads isn't necessarily the answer. Learn how to solve the problem properly.
by Andrew Gaffney, Demand Gen Report; Dan McDade,
PointClear; David Thompson, Genius.com
Demand Gen Report Webinar
May 29, 2008
TechLINKS Exchange Marketplace
Atlanta
May 22, 2008
by Dan McDade, PointClear
CenterBeam Corporate Headquarters
San Jose, Calif.
Oct. 18, 2007
by Dan McDade, PointClear
Institute for Enterprise and Innovation
Entrepreneurial Forum
Atlanta
Oct. 11, 2007
by Karen Hayward, CenterBeam; Karla Blalock,
PointClear
PointClear/CenterBeam Webinar
June 14, 2007
by Karen Hayward, CenterBeam; Dan McDade, PointClear
PointClear/CenterBeam Webinar
Jan. 23, 2007
by Dan McDade, PointClear
Creativity + Commerce Summit
Mountainside, N.J.
Oct. 5, 2006