By Dan McDade
The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue.
Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
Readers will come away with insight and understanding on the problems that exist in the world of lead generation and qualification, and prospect nurturing; the causes of these issues, including misalignment between marketing and sales; and the cost of not addressing broken processes and keeping those involved accountable. Dan completes this anecdote-filled tome with the top-10 actions B2B execs can take today to improve revenue results.