It's a bizarre, often co-dependent relationship; working at arm's length, sales has the latitude to dismiss the leads marketing creates as not qualified or nurtured enough, while marketing can claim that they are holding up their end of the bargain when you consider things purely from a volume standpoint.
—Sirius Decisions Research Brief
“Blood Brothers”
Our sales solutions provide highly qualified sales opportunities, effective market coverage and actionable market intelligence. We have the resources to provide exactly what you need to succeed—developing prospects and driving revenue.
PointClear sales solutions introduce your products and services to all of your target market—making sure no opportunities are lost because buyers weren't aware. We also gather valuable intelligence about the market—like who’s in what position, what the active business initiatives are, and what inroads the competition is making. Opportunities … coverage … intelligence … only PointClear’s comprehensive prospect development approach extends its clients’ resources by delivering all three.
Sales opportunities: Unlike other firms, PointClear’s focus is not on cost-per-lead—which is rarely an accurate indicator of success—but instead on qualifying and delivering opportunities that actually drive revenue. We recommend measuring short-term success by cost-per-new-customer. And we measure long-term success by the lifetime value of that newly acquired customer.
Market coverage: Few companies have the sales and marketing resources to cover the market like PointClear. If only a fraction of your target market is contacted, only a fraction of the deals are going to you. The rest will likely decide on a competitive solution simply because they didn’t know about yours.
It's PointClear’s job to ensure that every targeted contact in your universe knows you exist and understands your value proposition. We make sure that when it’s time to decide, you’re top-of-mind.
Market intelligence: At the very core, our approach to prospect development is different. We don’t just call your targets—we have conversations with them. At every touch point, we gather important information about them, their companies and their industries. We’re able to provide you critical market intelligence that enhances the sales process, including information about the competitive landscape, immediate priorities and triggers, and marketplace challenges and trends.
Through the expertise of our highly skilled team and the insight of our data analysts, we provide multi-faceted market intelligence services that you won't get from other providers. Our detailed outcome analysis demonstrates which strategies and tactics work, which ones fail, and why.
PointClear sales solutions help you better identify, nurture and convert sales leads into short- and long-term revenue for your business. In addition, our ability to provide comprehensive market coverage and valuable market intelligence makes PointClear your best choice as a partner.