PointClear’s senior management team has decades of experience building and managing prospect development teams for high-growth technology, healthcare and business services clients. We understand the challenge of driving revenue in a competitive marketplace because we've faced those same challenges ourselves.
President and CEO
Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive more revenue through effective prospect development. Over the past 16 years, his vision and innovative strategies have assured 100% of leads delivered to PointClear clients are sales-qualified … enabling them to close up to 5 times more deals.
Dan is the author of The Truth About Leads, an insightful book that sheds light on the little-known secrets that help focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. He also wrote From Chaos to Kickass, an ebook detailing the benefits of prospect development optimization that recently received a silver award from Top Sales World; and he authors ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation.
In addition, Dan hosts PowerViews, a video interview series featuring thought leaders in the sales and marketing field; he is a frequent speaker, including for the Top Sales Academy, AAISP Tuesday Training and Top Sales World’s Hard Talk; and he’s a regular contributor to such publications as Sales & Marketing Management, Marketing Profs and B2B.
The Sales Lead Management Association named Dan one of the 50 Most Influential People in sales lead management for five consecutive years. In addition he was named one of the Top 50 Sales & Marketing Influencers in 2012, 2013 and 2014 by Top Sales World.
Chief Operating Officer
In her role as chief operating officer at PointClear, Karla Blalock applies 25 years of experience in marketing, sales and operations to help clients improve margins and grow sales while keeping costs low. She’s responsible for all client operations—from strategy development, to program planning and management, to delivery; from pre-program analytics, to results measurement, to reporting.
Karla Blalock has a proven track record in sales lead management. Since joining PointClear in 2004, she’s pioneered strategies to increase both effectiveness and efficiency of prospect development; she’s been innovative in applying best-practice analytics to lead generation, qualification and nurturing programs; and she’s known for her focus on coaching, mentoring and developing PointClear’s prospect development associates.
The Sales Lead Management Association named Karla one of the 50 Most Influential people in the industry for the past four years. She is also a four-time winner of SLMA’s 20 Women to Watch. In 2011, she was named Analytics Marketer of the Year by TAG Marketing (a society of Technology Association of Georgia, an influential 14,000 member organization); and Woman of the Year honoree by Women in Technology.
Senior Vice President of Sales
As senior vice president of sales, Mark Collura works closely with B2B technology, healthcare and business services companies seeking more effective, efficient ways to fill their forecasts with sales-accepted opportunities. He takes a consultative approach to selling to help PointClear prospects maximize benefit from the firm’s lead generation, qualification and nurturing services.
Mark is adept at helping sales and marketing decision makers improve their processes, best utilize their resources, and drive growth in key markets. He applies his extensive experience in the technology industry to ensure that prospect needs and PointClear services are aligned.
Prior to PointClear, Mark spent six years in sales leadership roles with Aberdeen Group (a division of Harte Hanks), a fact-based research company focused on helping leaders in B2B technology improve performance. Previously he served as director of sales with a technology start up in the San Francisco Bay Area. Based in Boston, Mark graduated from Assumption College with a B.A. in management/marketing.
Senior Vice President, Marketing & Technology Strategy
Carrie Surprenant is PointClear’s marketing and technology strategy executive, bringing more than 15 years of management experience to this position. She’s responsible for all marketing and PR programs, including the production and management of the sales lead management blog ViewPoint and video interview series PowerViews. Carrie conceived and developed, and maintains, PinPoint™, PointClear's proprietary prospect development database that allows for precise targeting of decision makers in more than 10,000 North American companies.
Carrie’s spent her career enabling effective sales lead management. An early adopter of technologies that make sales processes more efficient, empower individual contributors, and instill accountability, she embraced marketing innovations ahead of the curve, including SEO, marketing automation, drip marketing and social media. Carrie is known for her work applying best practices for the benefit of co-workers, clients and the organizations PointClear serves.
Carrie worked with PointClear clients Broadbase and Servicesoft before moving to Atlanta in 2001 to join the prospect development firm. Previously she worked for Verizon Wireless, TECHMAR and Harte-Hanks. She is active in industry events and organizations, and was named to the 20 Women to Watch in 2013 by the Sales Lead Management Association.
Brian Bagwell serves as controller, responsible for all accounting functions, as well as financial reporting and analysis for PointClear.
Prior to joining the firm in 2003, Brian served for over 20 years with The Harrison Company, a legal publishing firm. He began as the chief accountant and rose to the senior officer position of controller and assistant vice president of finance. In addition to managing daily responsibilities of the finance department, he led the efforts to migrate the financial systems to Microsoft Great Plains Dynamics. In addition, when Harrison was acquired by West Group in 2002, Brian provided leadership for The Harrison Company in the systems and data migration to West (a Thomson Company).