In her role at PointClear Karla Blalock applies 20+ years of experience in marketing, sales and operations to help clients improve margins and grow sales. She’s responsible for client operations—including program planning and management, analytics, results measurement, and reporting.
Karla has a proven track record delivering teleprospecting programs. Since joining PointClear in 2004, she’s developed strategies to increase effectiveness and efficiency of marketing and sales on behalf of B2B client companies; she’s been innovative in applying best-practice analytics to clients’ lead generation, qualification and nurturing programs; and she’s known for coaching, mentoring and developing PointClear’s business development associates.
The Sales Lead Management Association named Karla one of the 50 Most Influential people in the industry for four years. She’s also a four-time winner of SLMA’s 20 Women to Watch. She was named Analytics Marketer of the Year by TAG Marketing (a society of Technology Association of Georgia); and Woman of the Year honoree by Women in Technology.