How Much Should a Lead Cost?

Few executives can tell you what their actual cost-per-lead is, much less what it should be.

Surprisingly fewer still understand that cost-per-lead is not really even a relevant metric. Why? A low-cost lead that isn’t qualified is a waste of money; while an expensive leads that is qualified is a relative bargain.

This informative, yet easy-to-read white paper can help you better understand how much a lead should cost. Read it and learn:

• How to calculate your cost-per-lead
• How to determine cost-per-qualified-lead
• How low-cost leads end up costing you more—in time and effort on the part of sales
  
  

Enter your company email address in the form to the right and we'll send you the white paper!