Developing Prospects. Driving Revenue

How Much Should a Lead Cost?

How Much Should a Lead CostFew executives can tell you what their actual cost-per-lead is, much less what it should be.

Surprisingly fewer still understand that cost-per-lead is not really even a relevant metric. Why? A low-cost lead that isn’t qualified is a waste of money; while an expensive leads that is qualified is a relative bargain.

This informative, yet easy-to-read white paper can help you better understand how much a lead should cost. Read it and learn:

  • How to calculate your cost-per-lead
  • How to determine cost-per-qualified-lead
  • How low-cost leads end up costing you more—in time and effort on the part of sales


Download How Much Should a Lead Cost? Today