Few executives can tell you what their actual cost-per-lead is, much less what it should be.
Surprisingly fewer still understand that cost-per-lead is not really even a relevant metric. Why? A low-cost lead that isn’t qualified is a waste of money; while an expensive leads that is qualified is a relative bargain.
This informative, yet easy-to-read white paper can help you better understand how much a lead should cost. Read it and learn: