PointClear Urges Sales and Marketing Departments to Learn The Truth About Leads

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Free marketing handbook explains why your company isn't selling more.and where your lead generation programs are falling short

ATLANTA (August 15, 2006) – PointClear, LLC, a leader in Business Prospect Outsourcing, is making available a free handbook that delivers concise, practical advice to organizations that want to increase ROI from their sales and marketing activities. Entitled The Truth About Leads, the handbook is designed to help B2B companies learn how to improve their sales performance by going beyond basic lead generation programs.

“A tell-tale sign that lead generation programs aren't working is when more dollars are being spent than earned,” said PointClear President Dan McDade. “The Truth About Leads addresses many of the common issues affecting sales and marketing productivity, including what works and what doesn't, and ways to fix what's broken inside your organization.”

PointClear wrote the book on integrated sales lead generation - literally. For the past decade, it has been providing sales and marketing consultation and services, thereby helping companies to improve their bottom lines. PointClear clients include Abbott, Briot USA, Dun & Bradstreet, Lanier Worldwide and others.

The Truth About Leads can help corporations to:

• Learn which sales and marketing approaches get results - and which just waste time and money.
• Understand the difference between lead generation and integrated database marketing.
• Examine cost-per-lead as it relates to return on marketing investment.
• Recognize the difference between low-level telemarketing and sophisticated demand creation.

“In most businesses today, sales isn't following up on 70 percent of the leads being generated,” said McDade. “Worse, as much as 80 percent of marketing dollars are being wasted. The Truth About Leads identifies the critical points where companies take wrong turns as they search for the best practices they know are out there.”

The Truth About Leads is derived from PointClear's Six Deliverables Methodology™, which integrates proven marketing practices, tools and metrics to help companies connect with target audiences and improve their sales performance. To receive a free copy of the handbook, go to www.pointclear.com/knowledge/handbook.asp.

About PointClear

Headquartered in Norcross, GA, PointClear (www.pointclear.com), the Business Prospect Outsourcing company, provides Sales Opportunity Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals deliver the opportunities clients need to increase sales, correctly cover client markets, and add predictability and surety to client forecasts.

Contact:
Kathy Cabrera
Carabiner Communications
770.569.8221
kcabrera@carabinerpr.com