Executives equate sales with leads. However, Aberdeen has found that not only is lead quality not a top priority for executives, they found little correlation between the volume of leads and the effectiveness of the sales force.
—Aberdeen
PointClear provides prospect qualification and nurturing services using a proprietary and proven multi-touch, multi-media, multi-cycle strategy that multiplies results. We incorporate outbound calling, voicemail, email, websites and direct mail. We employ a variety of methods within an integrated marketing campaign to best connect with your targets.
Prospects are qualified around decision-making authority, pain points, initiative, timeframe and budget, and then nurtured until they’re engaged in the sales process.
| PointClear Prospect Development Best Practices | |||||
| Define your largest effective target market, create a single database of qualified decision makers. | Manage your contact lists on an ongoing basis to help substantially improve client acquisition. | Predict high-performing market segments and allocate resources to highest-value targets. | Identify qualified, long-term prospects and nurture them until they’re ready to buy. |
Assign opportunities to resources based on value; provide seamless integration of leads into CRM system. |
Optimize potential by monitoring and reporting sales follow-up on high-value opportunities, and results. |