It's a bizarre, often co-dependent relationship; working at arm's length, sales has the latitude to dismiss the leads marketing creates as not qualified or nurtured enough, while marketing can claim that they are holding up their end of the bargain when you consider things purely from a volume standpoint.
—Sirius Decisions Research Brief
“Blood Brothers”
PointClear’s prospect development solutions deliver you the highly qualified sales opportunities, effective market coverage and actionable market intelligence you need to succeed—and drive revenue.
Sales opportunities: Unlike other firms, PointClear’s focus is not on cost-per-lead—which is rarely an accurate indicator of success—but instead on qualifying and delivering opportunities that drive revenue. We recommend measuring short-term success by cost-per-new-customer. And we measure long-term success by the lifetime value of that newly acquired customer.
Market coverage: Few companies have the sales and marketing resources to cover the market like PointClear. If only a fraction of your target market is contacted, only a fraction of the deals are going to you. The rest will decide on a competitive solution simply because they didn’t know about yours. It's PointClear’s job to ensure that every targeted contact in your universe knows you exist and understands your value proposition. We make sure that when it’s time to decide, you’re top-of-mind.
Market intelligence: At the very core, our approach to prospect development is different. We don’t just call your targets—we have conversations with them. At every touchpoint, we gather important information about them, their companies and their industries. We’re able to provide you critical market intelligence that enhances the sales process, including information about competitors, immediate priorities and triggers, and marketplace challenges and trends.