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PointClear’s Business Prospect Outsourcing Services Helps Bridge the Sales and Marketing Gap, Leading to Improved RevenueATLANTA (December 13, 2005) – Sales and marketing departments often find themselves at odds despite their common goals of increasing company revenue. Finger-pointing routinely goes both directions, with marketing complaining that sales doesn’t follow up adequately on leads, and sales grumbling about the quality of prospects being generated by marketing campaigns. According to Dan McDade, president of PointClear, LLC, there is a more viable way to bridge the “sales and marketing gap” – by abandoning the focus on producing large volumes of sales leads and shifting the attention to identifying and qualifying the best prospects. PointClear (www.pointclear.com), the Business Prospect Outsourcing company, is a leading provider of Sales Opportunity Management services and has spent nearly a decade helping companies with complex sales processes improve their sales performance. As an outsourced services provider, PointClear goes beyond simple lead generation to prioritize high-value prospects, engage them in dialog and qualify them as ready buyer opportunities for client field sales teams. “It’s clearly a quality versus quantity issue. Mass marketing campaigns have traditionally been designed to generate large numbers of leads, but many of these leads never turn into sales,” said McDade. “By comparison, business prospect outsourcing bridges the sales and marketing gap with services that deliver pre-qualified, ready buyers to the salesperson.” CenterBeam, a provider of outsourced IT services, has partnered with PointClear to target, engage and build relationships with CFOs interested in lowering IT costs and improving delivery of stronger and more secure end-user IT services. In terms of outcome, CenterBeam projects a greater than 10:1 return on its investment in PointClear services. The results of a recent analysis show that PointClear’s programs delivered substantially more than half of CenterBeam’s new customers during the period. PointClear leverages multiple media marketing campaigns including the telephone, e-mail and direct mail to drive a consistent, predictable flow of highly qualified sales opportunities to clients. The company further differentiates itself through its team of experienced, highly trained sales professionals. About PointClearHeadquartered in Norcross, GA, PointClear (www.pointclear.com), the Business Prospect Outsourcing company, provides Sales Opportunity Management solutions that fill client forecasts, not just their pipelines. PointClear’s expert sales and marketing professionals deliver the opportunities clients need to increase sales, correctly cover client markets, and add predictability and surety to client forecasts. PointClear's comprehensive portfolio of outcome-based marketing services includes: building marketing databases, multi-channel prospecting programs, prospect profiling, fulfillment and e-fulfillment, list segmentation, target market intelligence and ROI analysis. Contact: |
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