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If you want sugar coating, buy a candy bar; at PointClear, we don't sugar coat the truth-we'll tell you what you need to hear about the right way to do sales lead generation. Instead of flooding your sales team with so-called leads delivered by most sales lead activity, we hand over focused, qualified business leads.
In the absence of facts, you've been led astray by the sales lead generation rumor mill that serves up sales lead generation myths like the following:
- We'll give you the lowest cost per lead-your best gauge for success.
- We can get you a 25% lead rate.
- We can start calling for you next week.
- Our appointments are guaranteed.
Chasing after sales lead generation myths like these can cost you millions of wasted dollars and your competitive advantage. You now have a choice: Face the truth about sales lead qualification, or squander opportunities. Our clients have found we were telling the truth when we said:
- It may cost a little more and take a little longer than you've been told previously.
- It's not a path that is for everybody.
- There is a right way to do sales lead generation, and it's the best way.
- We will identify the sales opportunities ready this quarter, and we'll identify the opportunities ready next quarter-a capability most sales lead generation programs can't provide.
Qualified Business Leads: The Difference Between Fantasy and Reality
With the truth about qualified business leads, you get the difference between fantasy and reality. You get predictable, reliable results, high-value customers, more revenue, and a business prospect outsourcing partner with an eye on value every step of the way.
| Fantasy |
Reality and Results |
| If we keep working our current sales lead generation program with our standard prospect list, we’ll close business eventually. |
PointClear's MarketPoint™ and PinPoint™ Master Files contain key client-specific and industry-specific data for companies in your target market. This data along with proven proprietary processes are used to identify and deliver this quarter's, next quarter's and even next year's qualified business leads. |
| We can get on the phone in the next 10 days and do sales lead qualification that will get you a ton of leads. |
Do you want pieces of paper called leads-the usual outcome from a typical sales lead generation program? Or do you want qualified business leads that you can use to close? Anyone who tells you they can bring in sales opportunities in 10 days is flooding the rumor mill and drowning your business. They're not the people you want on the phone with your prospects, and they won't give you real leads. A fire-hose approach to outbound sales lead qualification doesn't work. |
| You can measure value and success of sales lead generation by “cost-per-lead.” |
You can buy a watch for $1 or $10,000. You may not need a $10,000 watch, but what good does a $1 watch do you when it does not keep accurate time? Cost-per-lead does not correlate to ROI. If "leads" are not really qualified business leads, they actually reduce ROI and lead to the continuing cycle of sales and marketing failure. |
Sales: “Marketing isn’t delivering real leads.”
Marketing: “Sales isn’t delivering lead feedback.”
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In many organizations, sales and marketing processes are misaligned, and successful sales lead qualification is one of the first casualties. PointClear wrote the book on leads and sales lead generation–literally. We bridge the sales and marketing gap to deliver qualified business leads, cover markets and fill forecasts to increase both sales and marketing ROI. |
PointClear can clear the lead mess from your pipeline-and refill your pipeline plus your forecast using a targeted marketing approach that brings you the best qualified business leads every step of the way-the ones you can close. Contact us, and start doing sales lead generation the right way.
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