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ATLANTA (March
21, 2006) – PointClear LLC, the Business Prospect
Outsourcing company, announced today that Briot USA has experienced
an average of a 500 percent increase in qualified sales leads per
month since the companies began working together in November 2005
to enhance Briot's lead generation processes. "Over the past 40 years, we have enjoyed a great deal of success in the U.S. market and count some of the premier retail chains, including LensCrafters, PearlVision and Doctor's Vision Centers, as customers," said Bret Davis, president and CEO of Briot USA. "Our problem was generating qualified sales leads among the tens of thousands of independent eyecare professionals. While our marketing outreach campaigns were producing good sales leads, our lead generation was not at the volume we needed to accelerate the growth of our U.S. business." Faced with the expense of increasing its regional sales force by
50 percent to achieve its lead generation goals, the company decided
to augment its existing sales effort by outsourcing its lead qualification
to PointClear. PointClear's Sales Opportunity Management™ service goes beyond traditional outsourced offerings like list scrubbing or lead generation by offering intensive research, profiling, segmentation, and analysis to provide a deep understanding of each client's market that helps deliver qualified sales leads. Its Six Deliverables Methodology accelerates business growth by closing the traditional gap between sales and marketing. PointClear's sales professionals engage appropriate sales targets in a meaningful dialogue to reveal exactly who the qualified sales leads are, freeing its clients' sales teams to focus on closing sales with ready buyers at the right time. "Our relationship with Briot USA is indicative of how well our methodology and partnering approach works in helping our clients reach their aggressive revenue goals using more than just traditional lead generation," said Dan McDade, president of PointClear. "Briot USA has experienced firsthand how we act as an extension of our clients' sale force to generate qualified sales leads by becoming proficient with their solutions and market and then applying our professional sales experience to hold meaningful, fact-finding conversations with executive and professional decision makers to uncover their pain points, needs and wants. Our clients can then contact their prospects at the appropriate time with the confidence that comes with knowing exactly how to approach them for the best results." About Briot USA About PointClear # # # Contact Information:
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