Instant Survey Results
What’s the number one reason cited by your sales reps for not following up on a lead?
Contrary to popular belief, sales reps don’t need more leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Sales reps need leads that have been carefully qualified, properly and consistently nurtured and appropriately developed, increasing the likelihood of a completed sale.
If you’d like to learn more truths about lead quantity—and their impact on your business—PointClear’s informative white paper Why Your Sales Force Needs Fewer Leads today.
For Those Who Can Handle The Truth About Leads
The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus B2B lead-generation efforts, align your sales and marketing organizations and drive revenue.
Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
Order your copy today. Available in printed and electronic formats.
Third Printing. Publshed 2011. Printed in the U.S.A.