Developing Prospects. Driving Revenue
Developing Prospects. Driving Revenue

What's True for You?

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Which of the following is the most important benefit of relational segmentation?

To identify your most valuable segments0%
To generate more sales0%
To save marketing dollars0%
All of the above0%

The Truth About Leads

Truth #6: Market Segmentation Gives You Higher Sales at Lower Cost

Sophisticated market segmentation techniques balance the principle of statistics with realities of today’s marketing budgets, and can predict the likely success of B2B marketing programs. With an analytical approach to segmentation, companies can help their sales reps consistently meet quota, and achieve their financial goals.

If you’d like to learn more truths about market segmentation—a concept frequently talked about and seldom effectively implemented—PointClear’s informative white paper How Relational Segmentation Techniques Help Achieve Higher Sales at Lower Cost today.

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How Relational Segmentation Techniques Help Achieve Higher Sales at Lower Cost
The Truth About Leads

For Those Who Can Handle The Truth About Leads

The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus B2B lead-generation efforts, align your sales and marketing organizations and drive revenue.

Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.

Order your copy today. Available in printed and electronic formats.

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Third Printing. Publshed 2011. Printed in the U.S.A.

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