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Which of the following is the most important benefit of relational segmentation?
Sophisticated market segmentation techniques balance the principle of statistics with realities of today’s marketing budgets, and can predict the likely success of B2B marketing programs. With an analytical approach to segmentation, companies can help their sales reps consistently meet quota, and achieve their financial goals.
If you’d like to learn more truths about market segmentation—a concept frequently talked about and seldom effectively implemented—PointClear’s informative white paper How Relational Segmentation Techniques Help Achieve Higher Sales at Lower Cost today.
For Those Who Can Handle The Truth About Leads
The Truth About Leads is a practical, easy-to-read book revealing little-known secrets that help you focus B2B lead-generation efforts, align your sales and marketing organizations and drive revenue.
Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
Order your copy today. Available in printed and electronic formats.
Third Printing. Publshed 2011. Printed in the U.S.A.