Cartoonist Stu Heinecke of CartoonLink Contributes to the SLMA
LOS ANGELES (March 21, 2011) – James W. Obermayer, CEO of the Sales Lead Management Association (SLMA), and Stu Heinecke of CartoonLink have reached an agreement that CartoonLink will provide cartoons on the subject of sales lead management to the SLMA. The first cartoon is now available for viewing on the SLMA home page. Copies may be downloaded and/or forwarded. The sponsors of the first cartoon entitled Bigger Box are PointClear and VanillaSoft.
Stu Heinecke is a prominent cartoonist whose work can be seen in marketing campaigns, in The Wall Street Journal and other publications. He is the president and founder of CartoonLink (CartoonLink.com), a service that helps marketers apply the powerful effects of cartoons in their campaigns. In his new book, Drawing Attention, author Stu Heinecke, discusses the use of cartoons in advertising, marketing and sales promotion. At the SLMA he will be a contributing editor specializing in cartoon humor. His work will appear twice a month on the SLMA home page, in the SLMA newsletter and blog.
Mr. Heinecke, in his book, asserts that the lessons learned from countless marketing campaigns about the application of cartoons can be applied to all sorts of missions, personal or professional. An e-version of his book is available for purchase on the CartoonLink site.
He and his collaborators, including several of the world’s top cartoonists found in The New Yorker, have created numerous record-breaking campaigns for some of the world’s biggest direct marketers, including Time, Inc., AT&T, Forbes Magazine, Harvard Business Review, GSK GlaxoSmithKline, Sandoz Pharmaceuticals, the NBA and NHL.
The SLMA is offering sponsorship of these humorous cartoons, which convey truths about sales lead management in all its forms including CRM, marketing automation, telemarketing, lead nurturing and sales lead management services. Those interested in being a cartoon sponsor should contact Ron Goodman, SLMA’s VP of business development, rgoodman@salesleadmgmtassn.com or 510-471-3874.
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. For information about SLMA, call Sue Campanale at 714-637-6989.
Founded in 1997, Atlanta-based PointClear helps B2B companies drive revenue, closing the gap between marketing and sales by nurturing leads, engaging contacts and developing prospects until they’re ready to close. The prospect development company stands out because of its strategic approach to planning; the quality of its people; and its multi-touch, multi-media, multi-cycle processes. This unique combination provides best-in-class client companies such as Microsoft, UnitedHealth Group, LXE, SGI and D&B more predictable forecasts and more sales success. PointClear’s president Dan McDade recently authored the book, The Truth About Leads. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or PointClear or call (877) 582-9909.
