'ViewPoint: The Truth About Lead Generation' Provides Insights for Helping Companies Develop Prospects and Drive Revenues
ATLANTA, GA (August 19, 2009) – In the current economy, many B2B companies are looking for ways to improve their lead generation and prospect development strategies to drive revenue. A new blog, ViewPoint: The Truth About Lead Generation, explores these issues and delivers expert insights on how to identify and cultivate higher-quality sales opportunities - even in today's tough markets. The blog is authored by Dan McDade, president and CEO of prospect development firm PointClear.
McDade is an industry veteran who has written numerous articles for Sales & Marketing Management, CRM Magazine, DemandGen Report, and the Sales Lead Management Association on lead generation and prospect development, and is also the author of a soon-to-be-published book on the same topic. ViewPoint: The Truth About Lead Generation draws on his 20-plus years of experience working with B2B companies to increase their sales and optimize marketing spend. PointClear clients include such notable names as Microsoft, UnitedHealth Group, LXE, Ultimate Software and D&B.
Recent ViewPoint discussions that can still be accessed include:
"What I Learned the Hard Way" (from PointClear's client, CenterBeam)
Best-in-Class Prospect Development
Attributes of a Qualified Lead
Why Cost-Per-Lead Marketing Kills Companies
Segmentation and Closed-Loop Marketing
Marketing and Sales Alignment
Multi-Touch, Multi-Media Marketing Programs
"Our goal is to create an online location to share knowledge and encourage productive thought and collaboration among sales and marketing executives," said McDade. "From how to close the gap between marketing and sales, to the most effective means for reaching target audiences, we intend to address real issues and offer strategies that can help companies drive greater revenue and improve the bottom line."
ViewPoint: The Truth About Lead Generation includes real-world examples of best practice lead generation and prospect development programs, and features guest bloggers who are knowledge experts on a range of sales and marketing topics. To read and post comments on the blog, visit http://blog.pointclear.com/.
Headquartered in Norcross, Ga., PointClear, the prospect development firm, provides solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals provide clients with forecastable sales opportunities, actionable market intelligence and effective market coverage. For more information about PointClear's products and services, go to www.pointclear.com.
